What Our Clients Say
Discover how PSAND LLC has transformed our vending program — reliable, efficient, and professional service.
In 2022, we launched our extended shelf life donut brand, Sugar Sweet Donuts, and utilized Mike Sidwell and his team at Performance Sales & Marketing to grow our sales presence in the Packaged Pastry Goods industry. The team at Performance Sales & Marketing have strong and deep relationships within the retail food industry along with an exceptional reputation for great customer service. Mike and his team have been excellent at identifying potential customers and communicating our products and service potentials to the prospective customer. Once a new customer is secured, Mike and his team assist us with onboarding the customer along with managing the on-going customer relationship. Our brand has experienced significant growth in sales due in large part to Mike and his team’s efforts and their outstanding reputation within the industry. I confidently recommend Performance Sales & Marketing to any business or brand interested in expanding their sales footprint in the Retail Food sector.
Mike MacAvage
International Donut Corporation Warren MI
Performance sales and Marketing is dedicated to building genuine partnerships. They respond quickly and always follow through. They have been involved in the Convenience Services industry for many years and have always been known for their Great Service…
Randy Sikes
I’ve had the privilege of working alongside Mike Sidwell, since 2010. What has always stood out to me is the way Mike and the rest of the team approach their business: with integrity, consistency, and genuine care for the relationships they build. Their expansion into new product lines and the launch of their website is a natural next step in a journey defined by thoughtful growth. While their roots are in the Southeast, their reach and reputation extend nationally, and they’ve built strong connections with customers who value their hands-on approach and industry knowledge.
I’m glad to endorse their work and their character, and I look forward to seeing their continued success.
Kelly Saad
I have known the Sidwell family since the early 90’s. My first impression of them was that they were some of the hardest working people I’ve ever seen. They built an extremely successful business by putting their customers needs first . They would do whatever it took to keep their customers happy and service their needs to help them be successful. One of their biggest strengths was the relationships they built with their customers. Their reputation was and continues to be stellar.
In addition to taking care of their customers, they also treated their suppliers with respect. I was one of their suppliers and saw it firsthand.
The Sidwells run their business with honesty and integrity. They are go getters and have been successful in every business they have been in. I have the utmost respect for them. They are fine people and I’m happy to call them my friends!
Cliff Whitehead
Allergy Smart Cookies (Formerly) Mrs Freshley’s
Performance Sales and Marketing is a broker with an extensive network of buyers, distributors, and retailers that can efficiently place products in the right stores and markets. This is especially valuable for smaller brands seeking to expand their reach. Their ability to negotiate favorable contracts for both manufacturers and retailers ensures sustainable, long-term partnerships. Performance Sales and Marketing has had measurable increases in sales and profitability because of their efforts in assigned sales channels and territory.
John Woods
Director of Sales & Marketing, Uncle Ray’s LLC
Performance Sales & Marketing has represented my company since 2020. It has been a rewarding
and profitable relationship for Great American Deli. Under Mike Sidwell's leadership we have
experienced significant sales growth. His many industry relationships, selling skills and old-fashioned
hard work continue to pay off for my company. I would recommend Mike / Performance to anyone looking to grow their sales and deepen their industry relationships
Keith Sullivan
General Manager, Great American Deli