Our Leadership
Meet Our Team
Carl Sidwell Jr.
Vice President of Sales
Began my career at Vend Services in 2000 with a clear vision: to help build a company founded on hard work, integrity, and exceptional service. My journey started in the warehouse—pulling orders, unloading cakes late into the night, and loading trucks to prepare for the week ahead. Those early experiences instilled in me a deep appreciation for dedication, precision, and teamwork.
As the business grew, I transitioned from the warehouse floor to the front office, where I focused on improving operational efficiency and strengthening customer relationships. Now, more than 25 years later, I’m proud to lead a family-owned company that remains committed to quality, reliability, and personalized service for every client.
At Performance Brokerage LLC., we believe that success begins with unwavering commitment—an approach that has guided me from day one and continues to shape the way we serve our partners today.
Mike Sidwell
Managing Member
Mike Sidwell has been a driving force in the vending industry since 1974, dedicating his career to building meaningful partnerships and helping businesses grow. With over four decades of hands-on experience, he has gained a deep understanding of the vending, micro market, office coffee, pantry, and convenience store sectors.
As the Managing Member of Performance Sales & Marketing, Mike has played a pivotal role in shaping the company’s direction and success. His leadership is built on solving challenges, supporting clients with innovative solutions, and ensuring that both brands and buyers achieve long-term success.
Known for his commitment to service and his ability to connect people, Mike continues to guide the team with the same passion and dedication that defined his start in the industry more than forty years ago.
Mark Sidwell
Sales Manager
Mark Sidwell has been an influential figure in the vending industry since 1979, bringing more than four decades of knowledge, leadership, and hands-on experience to the table. Over the years, he has witnessed the industry’s transformation and has played a key role in helping businesses adapt to changing market needs, customer expectations, and product innovations.
As Sales Manager at Performance Sales & Marketing, Mark is dedicated to building strong and lasting partnerships between manufacturers and clients. His expertise lies in understanding customer challenges, identifying growth opportunities, and providing practical solutions that drive measurable results. He is deeply committed to helping brands expand their presence while ensuring buyers receive the right products at the right time.
Mark’s career has been defined by his problem-solving mindset and passion for helping others succeed. From guiding new product launches to streamlining customer service processes, he consistently adds value by focusing on long-term success rather than short-term gains. His ability to lead with integrity, foster collaboration, and deliver on commitments has earned him the trust and respect of both colleagues and clients.
Today, Mark continues to serve as a driving force within our company, combining his wealth of industry knowledge with a genuine commitment to excellence. His leadership ensures that Performance Sales & Marketing remains not just a food brokerage company, but a trusted partner dedicated to helping businesses grow and thrive.